After 15 years of building, managing and creating Challenger brands inside large global companies, Chad challenged the conventional corporate career path in 2007 and joined eatbigfish - the quintessential entrepreneurial and Challenger organization - signing on as the company's East Coast partner based in the NYC area.
Although the latest partner to join, Chad is no stranger to eatbigfish or Challenger thinking and behaviour. During his 7 years at PepsiCo, Chad worked very closely with eatbigfish on a number of brand and innovation projects, including work on brands like Mountain Dew, Quaker, Life cereal and several innovation projects. Ultimately through his practical 'client side' experience with eatbigfish, Chad became such a believer in the philosophy, principles and practices of Challengers, Lighthouse that he did the only natural thing to do - he joined the company and Challenger Project.
Chad brings to eatbigfish 17 years of progressive Challenger Marketing, Innovation and General Management experience in the Food and Beverage Industry having worked for PepsiCo, Campbell's Soup Co., Nestle and General Mills.
He is also an accomplished speaker on the subjects of Challengers and Practising Innovation, addressing business and marketing conferences around the world, as well as senior management meetings and company off-sites.
When he's not in one of their workshops, giving speeches or enjoying time with his wife and 4 children, Chad can be found "challenging his handicap" and searching for a little white dimpled ball lost somewhere in the deep rough or hazard at a nearby links course!