Lord Sebastian Coe
Lord Coe is Chairman of the London Organising Committee for the Olympic Games.
Seb headed the British bid which finally triumphed over the favourites France in Singapore. Even Le Figaro described the double Olympic gold medallist as having achieved a remarkable feat in leading the London 2012 bid to victory. It was a perfect display of his sporting, political and business skills - and his dogged determination.
Alongside a delegation of sporting luminaries, businesspeople and schoolchildren, Seb showed the importance his team placed on supporting athletes, encouraging more young people to take up sport and regenerating a run-down, multi-ethnic region of the capital. Above all, he inspired the IOC with his vision of the legacy the London Games will leave for future generations.
On the track Seb set twelve world records over four distances, achieving four gold and three silver medals in the Olympics and European Championships.
He tells the story, from the moment he was inspired as a child by a local hero to his father's grueling coaching routine, in his new book - The Winning Mind.
In his equally inspiring speech Seb talks about the setbacks and the hard graft as well as the victories. He explains how he beat the competition by facing down everything in training, by minimising the variables and maintaining focus.
He now applies a similar approach in his leadership role, encouraging others to fulfil their own potential.
Seb has an unusual depth and breadth of experience. After retiring from competitive athletics he entered Parliament as MP for Falmouth and Cambourne, then served as a Government whip and as Private Secretary to William Hague (- the subject of numerous entertaining anecdotes).
He also became an advisor to Nike and established a chain of health clubs.
Alongside his Olympic responsibilities, Lord Coe is Vice President of the IAAF and sat on the committee bidding for England to host the World Cup in 2018.
He was named the 'Greatest Briton' in the first Morgan Stanley Awards.
Speech titles
- The Winning Mind
- Taking on World Class Competition
- Maintaining the Appetite to Succeed
Testimonials:
The FDA Conference review - 2004
Then guest speaker Sebastian Coe OBE worked his magic on the audience to inspire and entertain everyone with his behind-the-scenes look at what it takes to co-ordinate something as sizeable as the Olympic Bid. He also told stories of his past successes during his Olympic medal run and left the UK amongst the contingent feeling patriotic with a video designed to gain confidence and excitement about the prospect of hosting an Olympic Games.
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